Companies work very hard to reduce the number of their present customers which never return.This customer defection is often referred to as:
A)Customer churn
B)Clickstream defection
C)Balking
D)Revenue Exodus

Question

Companies work very hard to reduce the number of their present customers which never return.This customer defection is often referred to as:​
A)​Customer churn
B)​Clickstream defection
C)​Balking
D)​Revenue Exodus

Quizplus · Accepted Answer

The term used to refer to customer defection is "customer churn". Clickstream defection refers to the loss of visitors on a website, balking refers to when customers decide not to purchase a product or service due to its high price, and revenue exodus is not a commonly used term in the context of customer retention.

Companies Work Very Hard to Reduce the Number of Their