Your company's marketing efforts allow customers to "opt-out" of receiving email advertisers.This is referred to as:

Question

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The act of allowing customers to choose not to receive email advertisements is a form of permission marketing, in which the consumer gives explicit consent for the company to communicate with them. This differs from event-based marketing, which is triggered by a specific action or milestone in the customer's journey, and customer churn, which refers to the rate at which customers stop doing business with a company. Customer preference marketing is not a commonly used term in the industry.

Your Company's Marketing Efforts Allow Customers to "Opt-Out" of Receiving