Diffusion is a people process and hence is expedited or hindered by the social environment.

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Diffusion refers to the spread or adoption of a particular innovation or idea, and it is influenced by the social environment in which it occurs. The attitudes, beliefs, values, and behavior of individuals and groups in a society can either facilitate or impede the diffusion process. Therefore, diffusion is considered a people process that is shaped by social factors.

Diffusion Is a People Process and Hence Is Expedited or Hindered