The Dannon Company supports the National Breast Cancer Foundation through its Give Hope with Every Cup initiative.When consumers purchase specially marked Dannon products and enter the under-the-lid codes online,Dannon will make a donation to the foundation,for a total donation of up to $1.5 million.This is an example of

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Corporate philanthropy is a form of corporate social responsibility in which a company donates money or resources to a charitable cause. In this case, Dannon is donating money to the National Breast Cancer Foundation through its Give Hope with Every Cup initiative.

The Dannon Company Supports the National Breast Cancer Foundation Through