The Concept of Sustainable Marketing Refers to

The concept of sustainable marketing refers to

A) a movement of citizens,government agencies,and businesses that advocates the preservation and restoration of the environment.
B) the policy or practice of employees volunteering their time or talents to sustainability causes.
C) the process of creating,communicating,and delivering value to customers in a way that incorporates the concept of sustainability.
D) a type of environment marketing activity that involves substantive changes in marketing actions.
E) a marketing approach that integrates and coordinates all of the firm's activities on sustainability issues across every functional area.