According to your text,in order to get stakeholders to agree to sustainability initiatives,marketers must
A) provide proof that sustainability efforts will be profitable.
B) convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.
C) communicate a sustainability vision that highlights the potential benefits for each stakeholder.
D) be able to come up with a promotional strategy that highlights the firm's efforts.
E) show how market share is being lost to competitors engaged in sustainable marketing.
Correct Answer:
Verified
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