Which environmental marketing strategy involves identifying environmentally friendly practices that also have the effect of creating cost savings and driving efficiencies throughout the organization?

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Eco-efficiency involves identifying environmentally friendly practices that also result in cost savings and drive efficiencies throughout the organization. This approach focuses on reducing waste, minimizing emissions, and conserving resources, while also improving financial performance. By implementing eco-efficient practices, businesses can improve their environmental performance and reduce their costs, which can help them gain a competitive advantage in the marketplace.

Which Environmental Marketing Strategy Involves Identifying Environmentally Friendly Practices That