Which environmental marketing strategy entails re-shaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact?

Question

Quizplus · Accepted Answer

The sustainable value innovation strategy involves creating differential value for consumers by offering products or services that minimize environmental impact while also reducing costs. This involves reshaping the industry to prioritize sustainability and making contributions to society in a meaningful way. The other strategies (eco-branding, beyond compliance leadership, environmental cost leadership, and eco-efficiency) do not necessarily involve reshaping the industry or creating differential value for consumers.

Which Environmental Marketing Strategy Entails Re-Shaping the Industry Through the Creation