U.S.marketers rationalize sustainability strategies using

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U.S. markets tend to rationalize sustainability strategies using economic terms and arguments. They often use the language of return on investment (ROI) and cost-benefit analysis to justify sustainability initiatives. This is because the U.S. business environment places a high value on economic growth and profitability. By framing sustainability as good for the bottom line, marketers are more likely to gain support from decision-makers and investors.

U.S.marketers Rationalize Sustainability Strategies Using