Strategic greening integrates and coordinates all of the firm's activities on environmental issues across every functional area of the firm.

Question

Quizplus · Accepted Answer

Strategic greening involves a comprehensive and integrated approach to environmental issues that cuts across all functional areas of the firm, from operations to marketing to finance. By aligning environmental goals with business objectives and integrating sustainability practices into day-to-day operations, firms can achieve long-term success while minimizing their impact on the environment.

Strategic Greening Integrates and Coordinates All of the Firm's Activities