When Clorox developed its Green Works brand of cleaning products made from biodegradable,plant-derived ingredients,it was most likely using an eco-branding strategy.

Question

Quizplus · Accepted Answer

The use of plant-derived, biodegradable ingredients in Clorox's Green Works brand is indicative of an eco-branding strategy, which conveys a message of environmental responsibility to consumers.

When Clorox Developed Its Green Works Brand of Cleaning Products