The Jeep brand of vehicles provides consumers with a unique blend of freedom and adventure.One of its advertising campaigns featured the tagline Have fun out there.Jeep.to highlight how the Jeep brand is about being free and adventuresome.This unique set of associations that consumers will make with the Jeep brand is referred to as brand

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The set of associations that consumers make with a brand, which includes perceptions, beliefs, and feelings, is referred to as brand image.

The Jeep Brand of Vehicles Provides Consumers with a Unique