When the makers of Snickers candy bars decided to make a line of ice cream treats,they came up with Snickers ice cream bars.This is an example of

Question

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Snickers ice cream bars are an example of a brand extension, which involves using an existing brand name to launch a new product in a different category. In this case, the Snickers candy bar brand name was used to launch a line of ice cream treats, creating a new product category for the brand without cannibalizing or revitalizing the existing candy bar line.

When the Makers of Snickers Candy Bars Decided to Make