Private label brands are also referred to as

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Private label brands are also known as store brands, as they are created and exclusively sold by a particular retailer. They are developed to compete with national brands and offer customers a lower-priced alternative. Generic brands are a type of private label brand, but not all private label brands are generic. Licensed brands and co-brands are different strategies where a third-party supplier provides products that are sold under the retailer's name, but these types of brands are not the same as private label brands. Manufacturer brands are branded products owned and marketed by manufacturers.

Private Label Brands Are Also Referred to as