Watch manufacturer Festina designed a diving watch called the Profundo.The quality promised by Festina in making the Profundo is that this watch stays waterproof.To back up its claim,the watch is sold in a transparent bag filled with distilled water,convincing customers of the watch's high quality.This most likely is an example of how packaging
A) contributes to low brand equity.
B) can turn off a customer through gimmicks.
C) differs completely from advertising.
D) upstages the brand's image.
E) reinforces the brand's imagE.
Correct Answer:
Verified
Q52: According to your text,which of the following
Q53: According to your text,men and women,typically between
Q54: Among consumers who write product reviews online,a
Q55: Which brand in 2014 was ranked as
Q56: What social brand monitoring tool allows a
Q58: According to recent data from the Nielsen
Q59: What could be the potential downside of
Q60: As a marketing tool,packaging
A)gives a product a
Q61: According to your text,an effective nonprofit brand
Q62: When determining the top most valuable global
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents