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Watch Manufacturer Festina Designed a Diving Watch Called the Profundo

Question 57

Multiple Choice

Watch manufacturer Festina designed a diving watch called the Profundo.The quality promised by Festina in making the Profundo is that this watch stays waterproof.To back up its claim,the watch is sold in a transparent bag filled with distilled water,convincing customers of the watch's high quality.This most likely is an example of how packaging


A) contributes to low brand equity.
B) can turn off a customer through gimmicks.
C) differs completely from advertising.
D) upstages the brand's image.
E) reinforces the brand's imagE.

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