Research indicates that emerging middle-class consumers in developing countries desire brand names that sound

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Research suggests that the emerging middle-class consumers in developing countries prefer brand names that sound American. This is mainly because American brands are perceived to be associated with modernity, innovation, and high quality, which are desirable traits for consumers who are looking to upgrade their lifestyles. Moreover, American brands such as Coca-Cola, Nike, and McDonald's have been successful in building strong brand identities in various countries, making them recognizable and trusted by consumers.

Research Indicates That Emerging Middle-Class Consumers in Developing Countries Desire