Nonprofit organizations need to use the value stakeholders associate with the organization to raise the funds and support required to accomplish its mission.It is easier for a nonprofit organization to do this if

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Nonprofit organizations need to have high brand equity in order to raise funds and support from stakeholders. Brand equity refers to the value and recognition associated with a brand. Nonprofit organizations with a strong brand are more likely to be viewed favorably and trusted by stakeholders, which can lead to increased donations and support.

Nonprofit Organizations Need to Use the Value Stakeholders Associate with the Organization