A consumer's ability to identify the brand under a variety of circumstances is referred to as brand association.

Name: A consumer's ability to identify the brand under a variety of circumstances is referred to as brand association.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand association refers to the mental connections and attributes that consumers link to a brand, while the ability to identify a brand under various circumstances is known as brand recognition.

A Consumer's Ability to Identify the Brand Under a Variety