The perceived benefits,both monetary and nonmonetary,that a customer receives from a product compared to the cost associated with obtaining it is referred to as
A)ease of doing business.
B)relationship marketing.
C)customer value.
D)share of customer.
E)customer equity.

Question

Quizplus · Accepted Answer

Customer value is the perceived benefits, both monetary and nonmonetary, that a customer receives from a product compared to the cost associated with obtaining it. This concept is a central idea in marketing because it helps to determine whether a product is worth the price and whether customers will continue to purchase it in the future.

The Perceived Benefits,both Monetary and Nonmonetary,that a Customer Receives from a Product