Netflix wants to determine which movies customers might rent in the future.In order to do so,the firm looks at customers' previous rentals,their online reviews of movies,and the movie ratings of all Netflix customers as a whole.Which data analysis tool is Netflix most likely using?
A) predictive modeling
B) recency-frequency-monetary analysis
C) demographic value analysis
D) customer segmentation analysis
E) lifetime value analysis
Correct Answer:
Verified
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