A firm that uses CRM data to generate coupons for customers based on their past purchases is using the CRM data to
A)reduce order cycle time.
B)build customer equity.
C)reduce cognitive dissonance.
D)tailor customer promotions.
E)understand how customers interact.

Question

Quizplus · Accepted Answer

The firm is using CRM data to tailor customer promotions by generating coupons based on past purchases. This is a way to incentivize customers to make more purchases, and can help increase sales and customer loyalty.

A Firm That Uses CRM Data to Generate Coupons for Customers