Soon after Victor purchased his new vehicle,he received an e-mail from the company thanking him for his purchase and explaining all the features of his new car.The e-mail also contained a link to the company's 100,000 mile club where customers who have had their vehicles for more than 100,000 miles share stories about positive experiences with the brand.By sending this e-mail,the firm is most likely attempting to
A)increase ease of doing business.
B)increase consumer equity.
C)assess the customer's lifetime value.
D)reduce cognitive dissonance.
E)sell additional products.

Question

Quizplus · Accepted Answer

The company is likely trying to reduce cognitive dissonance by reassuring Victor about his purchase and highlighting positive experiences from other customers.

Soon After Victor Purchased His New Vehicle,he Received an E-Mail