The umbrella term that refers to the marketing of goods or services using digital mediums,such as e-mail,websites,search engines,and social media platforms is

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Digital marketing includes all the mentioned digital mediums and is the umbrella term for marketing through these channels. Branded content refers specifically to content created by a brand for marketing purposes. Social media is one of the digital mediums used in digital marketing. Search marketing refers specifically to marketing through search engines, whereas digital marketing includes all channels. Techno-marketing is not a commonly used term in the industry.

The Umbrella Term That Refers to the Marketing of Goods