What acronym describes the incredibly short window of three to five seconds after a shopper first encounters a product on a store shelf?

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FMOT (First Moment of Truth) is an acronym coined by Procter & Gamble to describe the three to five seconds after a shopper first encounters a product on a store shelf. It's the critical moment when a shopper decides whether to purchase a product or not.

What Acronym Describes the Incredibly Short Window of Three to Five