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By Interacting with Consumers in a Fun,helpful,and Interesting Manner,social Media

Question 49

Multiple Choice

By interacting with consumers in a fun,helpful,and interesting manner,social media can help build a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers and by


A) keeping customers from visiting competitors' sites.
B) generating positive word-of-mouth communication about the brand.
C) generating ideas for new goods and services.
D) promoting social media as a place for consumers to buy goods.
E) reducing consumers' call to action.

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