The earned media that is often the result of PR efforts is referred to as

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Earned media resulting from PR efforts is often referred to as expert content, as it comes from a third-party source that is seen as credible and knowledgeable on the subject. User-generated content is created by consumers, while primary content is created by the brand itself. Branded content is sponsored by a brand and biased towards their products or services, while unbiased content is impartial and not influenced by any brand or organization.

The Earned Media That Is Often the Result of PR