Doritos creates a 30-second commercial that will broadcast on national television during the Super Bowl game.This is an example of owned media.

Question

Quizplus · Accepted Answer

The creation of a commercial for national television during the Super Bowl game is an example of paid media rather than owned media. Owned media refers to channels that a company has control over, such as their website, social media profiles, or email lists.

Doritos Creates a 30-Second Commercial That Will Broadcast on National