Sales territories are typically defined on the basis of

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Sales territories are typically defined on the basis of geography, as it helps to ensure that representatives are able to cover their assigned areas efficiently and effectively, reducing travel time and expenses. Additionally, geography can often be a helpful way to segment customers based on regional differences in needs, competition, and other factors. While other factors like seniority or product group may also play a role in territory assignments, they are generally secondary to geographical considerations.

Sales Territories Are Typically Defined on the Basis of