Which of the following is not a channel function of retailers?
A)completing transactions with end-consumers
B)facilitating functions that enhance the buying of goods
C)providing an assortment of goods
D)creating a competitive landscape
E)communicating with consumers

Question

Quizplus · Accepted Answer

Creating a competitive landscape is a function performed by all members of the channel, including manufacturers, wholesalers, and retailers. It involves activities such as differentiation, branding, and pricing strategies that help the channel members stand out from their competitors. Retailers do not have a unique role in creating a competitive landscape, although they may contribute to it through their merchandising, promotion, and pricing decisions.

Which of the Following Is Not a Channel Function of Retailers