A group of independent retailers that band together to set up a jointly owned,central wholesale operation that also conducts joint merchandising and promotion is referred to as a

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A retailer cooperative refers to a group of independent retailers who form a jointly-owned central wholesale operation and also engage in joint merchandising and promotion activities. This allows them to benefit from the economies of scale associated with a larger organization while still maintaining their independence as individual retailers.

A Group of Independent Retailers That Band Together to Set