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When the Economy Takes a Downward Shift,such as During a Recession,what

Question 44

Multiple Choice

When the economy takes a downward shift,such as during a recession,what factor drives retailers to reduce costs by improving operational efficiency?


A) consumers' desire for greater value
B) consumers' desire for more product choices
C) a desire to dominate the marketplace
D) a desire to import more goods
E) a desire to streamline the marketing mix

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