Sensory-based stimuli within a retailer's environment-the sights,sounds,smells,and other attributes-that project an image and draw customers to the store are referred to as
A)imprints.
B)atmospherics.
C)assessments.
D)aspects.
E)impressions.

Question

Quizplus · Accepted Answer

The sensory-based stimuli that project an image and draw customers to the store are known as atmospherics. It includes the sights, sounds, smells, and other attributes within a retailer's environment that creates a specific mood or atmosphere, making the store more appealing to the customers. Hence, option B is the correct answer.

Sensory-Based Stimuli Within a Retailer's Environment-The Sights,sounds,smells,and Other Attributes-That Project