An important point that retailers should keep in mind regarding choosing a retail location is that distance or driving time may not correspond with individuals' perceptions of distance or time.

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This is because factors such as traffic, ease of access, and the overall experience of the journey can affect individuals' perceptions of distance and time. For example, a relatively short distance may seem longer if there are multiple traffic lights or difficult parking arrangements, while a longer distance may seem shorter if the route is scenic and enjoyable to travel. Retailers should therefore consider not just the physical proximity of a potential location, but also the accessibility and overall experience of getting there for their target customers.

An Important Point That Retailers Should Keep in Mind Regarding