Justine went to the specialty grocery store by her office after work.When looking at the offerings at the meat counter,she was surprised to see ground beef selling for $4.49/lb.At her normal grocery store,she can get the same quality beef for $3.29/lb. ,a price Justine feels is reasonable.$3.29/lb.for ground beef is Justine's

Question

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Justine's $3.29/lb price for ground beef is her reference price, meaning it is the price she typically expects to pay for this item. The higher price at the specialty grocery store may cause her to perceive it as too expensive or possibly unfair.

Justine Went to the Specialty Grocery Store by Her Office