As a pricing tactic,markup pricing is
A)the most effective pricing tactic overall.
B)good at capturing the value consumers place on products.
C)not very effective at maximizing profits.
D)difficult to implement.
E)a good measure of price sensitivity.

Question

Quizplus · Accepted Answer

Markup pricing is not very effective at maximizing profits because it simply adds a fixed percentage to the cost of a product, without considering consumer demand or competitive pricing, which are crucial for profit maximization.

As a Pricing Tactic,markup Pricing Is