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When Sony Launched Its New PS4 Gaming System,the Product Was

Question 48

Multiple Choice

When Sony launched its new PS4 gaming system,the product was sold as a package that included the game console,game controllers,wireless headset,and one video game.This is an example of


A) survival pricing.
B) price bundling.
C) underpricing.
D) yield management.
E) price skimming.

Correct Answer:

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