A strategy in which two or more products are packaged together and sold at a single price is called price
A)pushing.
B)grouping.
C)skimming.
D)bundling.
E)packaging.

Question

Quizplus · Accepted Answer

The strategy described in the question is bundling, where multiple products are sold together as a package at a single price. Option A (pushing) refers to pushing a product to the market through aggressive advertising and promotion tactics. Option B (grouping) and E (packaging) are somewhat related, but do not specifically refer to the strategy of selling multiple products together at a single price. Option C (skimming) refers to setting a high initial price for a new product, with the intention of gradually lowering the price over time as the product becomes more established in the market.

A Strategy in Which Two or More Products Are Packaged