Fenton,a marketer for a major retailer,uses the Internet to aggressively review the prices of products sold by his competitors.Accordingly,he constantly updates his prices based on his findings and what changes he sees in consumer demand.What type of pricing strategy is Fenton most likely using?
A)flexible pricing
B)demand pricing
C)market pricing
D)dynamic pricing
E)penetration pricing

Question

Quizplus · Accepted Answer

Fenton's strategy of constantly updating prices based on his findings and consumer demand is characteristic of dynamic pricing, which involves adjusting prices in real-time in response to market conditions. This strategy allows retailers to maximize revenue by charging the highest price the market will bear.

Fenton,a Marketer for a Major Retailer,uses the Internet to Aggressively