A retailer inflated the price of its leather jackets so that when it put the jackets on sale,it appeared to customers that they were getting a better deal than they really were.This is an example of what pricing strategy?
A)predatory pricing
B)price discrimination
C)deceptive pricing
D)price fixing
E)price inflation

Question

Quizplus · Accepted Answer

Deceptive pricing involves intentional misrepresentation of the actual price of a product in order to mislead and deceive customers. The retailer in this scenario has inflated the price of its leather jackets to make it seem like customers are getting a better deal than they actually are, which is a classic example of deceptive pricing.

A Retailer Inflated the Price of Its Leather Jackets So