Volume maximization is the same thing as survival pricing.

Name: Volume maximization is the same thing as survival pricing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Volume maximization focuses on increasing sales volume by selling at a lower price point to attract more customers, while survival pricing is the practice of reducing prices significantly to try and avoid going out of business. They may have some similarities, but they are not the same thing.

Volume Maximization Is the Same Thing as Survival Pricing