If demand is unstable,as it often is in the introductory and growth stages of the product life cycle,it might be best for a firm to use a

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A pull strategy would be the best choice when demand is unstable, as it focuses on creating demand for the product rather than relying on existing demand. This can be achieved through advertising, promotions, and other marketing efforts to generate buzz and excitement around the product. By using a pull strategy, the firm can create a stronger demand for the product, even during the introductory and growth stages of the product life cycle, when demand may be less predictable or stable.

If Demand Is Unstable,as It Often Is in the Introductory