One of the advantages of radio as an advertising medium is that it
A) is audio-only.
B) doesn't require marketers to segment an audience.
C) is good for complex messages.
D) is cost-effective.
E) has a long exposure timE.
Correct Answer:
Verified
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Q35: High cost is the biggest disadvantage to
Q36: The bulk of a firm's promotion budget
Q37: High-involvement consumer products,such as a house or
Q39: Direct marketing refers to advertising that
A)is used
Q40: One advantage to using magazines as an
Q41: The single most effective approach for establishing
Q42: As a sales promotion tactic,why do marketers
Q43: Which of the following is not a
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