Which of the following is not one of the broad segmentation bases outlined in your text that can be used to segment a market?
A)demand
B)demographic
C)behavioral
D)geographic
E)psychographic

Question

Quizplus · Accepted Answer

Demand is not listed as one of the broad segmentation bases in typical marketing texts. The common bases for segmenting a market include demographic, behavioral, geographic, and psychographic criteria. These are used to categorize consumers into groups with similar needs, wants, or characteristics. Demand, while related to these factors, is not a standalone segmentation base but rather an outcome of understanding and applying the segmentation bases effectively.

Which of the Following Is Not One of the Broad