When companies divide markets using characteristics such as age, gender, income, education, and family size, they are segmenting the market by _________.
Correct Answer:
Verified
Q115: Marketers are particularly interested in segmenting older
Q116: Market size, customer convenience and population shifts
Q117: The science of using psychology, demographics, and
Q118: Stores such as Bass Pro Shops focus
Q119: If a market segment is _, a
Q121: _ assumes that consumers compare goods and
Q122: There are ethical concerns about targeting to
Q123: In a B₂B market, _ segmentation might
Q124: Firms typically segment international markets using three
Q125: When a company seeks consumers who are
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