One of the criteria for segmenting a market is that the market should be actionable,meaning that a firm should be reasonably certain that its marketing mix can inform consumers about the product,how it adds value to the consumer,and ultimately how to purchase it.

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This statement is true as one of the key factors in market segmentation is that the market must be actionable. This means that the firm should be able to effectively communicate its marketing mix to the target consumers, highlighting the benefits and value of the product, and providing them with clear information on how to purchase it. If a market is not actionable, it would be difficult for a firm to successfully promote and sell its product to the target audience.

One of the Criteria for Segmenting a Market Is That