In an undifferentiated targeting strategy,a firm can approach all consumers with the same product offering and marketing mix.

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In an undifferentiated targeting strategy, a firm treats all consumers as homogenous and targets them with the same product offering and marketing mix. This approach assumes that all consumers have the same needs and preferences and can be satisfied with a one-size-fits-all approach. It can be an effective approach when the product has broad appeal and the cost of producing different versions for different segments is high.

In an Undifferentiated Targeting Strategy,a Firm Can Approach All Consumers