A perceptual map is a competitive analysis tool that creates a visual picture of where products are located in consumer's minds.

Name: A perceptual map is a competitive analysis tool that creates a visual picture of where products are located in consumer's minds.
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

A perceptual map is indeed a visual representation used in marketing to show how consumers perceive different products or brands in relation to each other, often based on important attributes or dimensions.

A Perceptual Map Is a Competitive Analysis Tool That Creates