A firm that uses a price-quality relationship to highlight its competitive advantage will negotiate discounts from wholesalers and keep distribution costs low so it can pass the savings on to its customers.

Question

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The firm's strategy is to use its price-quality relationship to negotiate discounts from wholesalers and keep distribution costs low. This allows the firm to pass the savings on to its customers, giving it a competitive advantage.

A Firm That Uses a Price-Quality Relationship to Highlight Its