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You Are a Financial Planner Who Uses Demographic Segmentation Factors

Question 148

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You are a financial planner who uses demographic segmentation factors such as age, income, education and family status to identify potential clients for your retirement investing services. You are also interested in investigating how to use psychographic segmentation to identify potential clients. How can you use the concepts of psychographic segmentation to assist you in identifying additional clients?

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In psychographic segmentation, a busines...

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