In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?
A)test marketing
B)business analysis
C)idea screening
D)new-product strategy development
E)idea generation

Question

Quizplus · Accepted Answer

SWOT analysis and environmental scanning are part of the new-product strategy development stage, where a company analyzes its own strengths and weaknesses in combination with external opportunities and threats to determine the best path for introducing new products to strengthen its marketing position.

In What Stage of the New-Product Development Process Would a Company